The ’90s birthed some of the most biggest style icons of our time. “Many of us who grew up during that time are trying to recall the memory of an ‘easier era’-before we were aware and knew of all the problems that we have to face today’.” And it’s true, some of us were too young to fully grasp and squeeze out all the jaunty juices of the ’90s, hence our desire now to rekindle with it, as though it were an old flame we never really understood. “I think the reason for the revival of ’90s hip-hop aesthetic is the nostalgic feeling it gives us,” Danish photographer Søren Drastrup tell us, in reference to the inspiration for his latest shoot CRUSH. The recent resurgence of a ’90s state of mind and its aesthetic has penetrated all aspects and industries of contemporary culture-and nowhere more visibly than fashion. It’s hardly surprising that kids of the ’90s seek refuge in this defining moment, and yearn to relive and bask in its glorious neon limelight.
But it’s the overall atmosphere of the ’90s that’s slowly been resurfacing over the past few years-boasting bigger parties, simpler times, looser clothing and revolutionary music, the subcultures of this defining decade oozed with a flair and furore that has not been forgotten. The ’90s are notorious and glorious for many reasons: the invention of the internet, MP3 Players, Harry Potter, games consoles and World Cup women’s football.
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